Our first store
Opening of the 1st Pague Menos store, located in the neighborhood Ellery, in Fortaleza,CE
Pague Menos becomes the first pharmacy chain in Brazil to adopt the drugstore model, introducting the sel-service in its stores
Pague Menos starts offering financial services, with payment of bills in its stores
Pague Menos creates its own Compounding Pharmacy, diversifying our business lines. In the same year, Pague Menos starts its regional expansion, with the first store opened outside the state of Ceará, in Natal, RN.
Creation of SAC Farma, our pharmaceutical customer support, free of charge, available 24/7 in the whole country.
Loyalty Program Sempre
Launch of the loyalty card “Always Pague Menos”, firt step on the creation of the loyalty program “Sempre”.
In partnership with the Federal Goverment, Pague Menos implements “Farmácia Popular”. Are launched in the same year new business channels: AME, of specialty drugs, and the e-commerce of Pague Menos.
Largest pharmacy chain of Brazil
Pague Menos becomes the largest pharmacy chain of Brazil in number of stores, according to ABRAFARMA, and in market share, according to IMS Health. In the same year, Pague Menos opens its first Distribuition Center in the city of Fortaleza, which was, at the time, the largest and most modern DC of the Brazilian pharmaceutical market.
Sempre Bem TV Program
Pague Menos broadcasts the first branded content tv show of Health and Beauty of the brazilian open network, the “Sempre Bem”. The tv show is the first step towards the creation of an innovative content platform of health and well-being, engaging and increasing the loyalty of our customers.
Pague Menos becomes the first pharmacy chain present in every brazilian state and the federal district.
Publicly-Held Company Registration
Pague Menos makes its registration as a publicly held company at CVM.
In a pioneer move in the brazilian market, Pague Menos incorporates the concept of pharmaceutical clinics and launches Clinic Farma. In this same year, Pague Menos makes an investment acquiring a minority stake in e-Pharma, one of the largest PBMs in Brazil.
General Atlantic Investment
The private equity fund General Atlantic makes an strategic investment of BRL 600 million on Pague Menos, acquiring a 17% stake ownership of the Company. Following that investment, an important transformation takes place in Pague Menos, with advances in governance, management profissionalization, systems and processes. In the same year, occurs the rebranding of Pague Menos.
1000 stores milestone
Pague Menos reaches the milestone of 1,000 stores, distributed in over 350 cities throughout Brazil.
We opened the 1,000th store in Fortaleza/CE, district of Aldeota. It has three floors and a built area of one hundred square meters, with a dermocosmetics department and a coffee-break area. This is the largest pharmacy in Latin America.
In September of 2020, Pague Menos launches its IPO in B3, the brazilian stock exchange, listed in the segment of Novo Mercado. The move marks the beggining of a new growth cycle, following a period of transformation of the business.
The pharmacy chain Extrafarma, with more than 400 stores in 10 brazilian states, is acquired by Pague Menos. The move accelerates the expansion cycle roadmap of the Company, reinforcing it market positioning in the North and Northeast of Brazil, making Pague Menos the second largest pharmacy chain of Brazil, in number of stores.