Executive Board

According to the strategic guidelines defined by the Board of Directors, the Pague Menos’ Statutory Executive Board is responsible for the operational management of the company’s business and currently comprises the following members:

Name Office Election Date End of Mandate
Jonas Marques Neto Chief Executive Officer (CEO) January 04, 2024 1st BoD after 2025 AGM

Jonas Marques Neto. He has nearly 30 years of experience in the pharmaceutical industry, having led strategic areas in multinational companies such as Bayer, Roche, ISDIN, and Stiefel Laboratories (a part of the GSK group). Before taking on the position of CEO at Pague Menos, the executive served as the president of Bayer’s Consumer Health division for the Australia and New Zealand markets, following the same role in the markets of Brazil and Italy. His experience also includes the presidency of Acessa, formerly ABIMIP (Brazilian Association of Nonprescription Drug Industry), vice-presidency of Assosalute (Associazione Nazionale Farmaci di Automedicazione – Italy), as well as being a Board Member of CHP (Consumer Healthcare Products – Australia). He is a psychologist, holds an Executive International MBA from FIA Business School with extensions in China and Europe, and has completed high management courses at IMD Business School in Lausanne, Switzerland. There are no criminal or administrative convictions that would prevent him from holding executive positions.

Luiz Renato Novais Chief Financial Officer (CFO) and Investor Relations Officer (IRO) May 04, 2023 1st BoD after 2025 AGM

Luiz Renato Novais. Accounting degree from the University of São Paulo [USP – Universidade de São Paulo], obtained in 2001, and also has a Graduate degree in Business Management from the Getulio Vargas Foundation [FGVSP – Fundação Getúlio Vargas], received in 2004. He started his professional auditing activities in 1998 at Arthur Andersen, a company that was later incorporated in Brazil by Deloitte Touche Tohmatsu, where he remained for 7 years until he reached the position of Audit Manager. In 2005 he took the position of Assistant Controller and the following year the position of Controller at McDonalds Brasil, where he participated in the Sarbanes Oxley Act certification, in the company’s sale process that took place in 2007 for the Arcos Dourados group and in the IPO held in 2010 at New York Stock Exchange (NYSE). Between 2006 and 2011, he also held the position of Superintendent Director of McPrev (Private Pension Society for McDonalds employees). In 2011 he took the position of Financial and Information Technology Director at L’Occitane Brasil and in 2013 the position of CFO of the DPSP group, formed by Drogarias Pacheco and Drogaria São Paulo. In 2016, he joined the Company to assume the position of CFO and Investor Relations Officer. In 2019, he became Financial and Investor Relations Vice Chief Executive Officer.

Robledo de Andrade e Castro Chief Technology Officer (CTO) January 15, 2024 1st BoD after 2025 AGM

Robledo de Andrade e Castro. Graduated in Systems Analysis from the Pontifical Catholic University of Campinas, with a master’s degree from Unicamp and specialization in project management, he has nearly 30 years of experience in the services and retail market, with a focus on technology. He has held positions as CIO and CTO in companies such as Companhia DPaschoal, Grupo Ri Happy, and Grupo Pão de Açúcar, leading strategies for digital transformation, omnichannel initiatives, and optimizing customer experience. Throughout his career, he has also gained experience in areas such as Strategic Planning, Human Resources, and Corporate PMO, as well as involvement in M&A processes. He is a professor and speaker in courses and events related to Technology and Project Management, a member of the strategic IT committee of AMCHAM, and an author of project management courses.

Renato Camargo Nascimento Junior Chief Marketing Officer (CMO) May 04, 2023 1st BoD after 2025 AGM

Renato Camargo Nascimento Junior. Mr. Renato had a stint at RecargaPay, one of the top 5 FinTechs in Brazil, serving as Country Manager & CMO (Chief Marketing & Growth Officer). In this role, he was responsible for all Marketing & CX aspects, including Performance Growth both On & Offline (from Awareness to Acquisition, Retention & Loyalty), Customer & Market Intelligence (Research, Competition & Operations), CRM & BI, Advertising & Social Media, Partnerships, Visual Identity, Branding & Experience, and Customer Service for both B2B and B2C. He also worked for GPA (Grupo Pão de Açúcar) as Head of Marketing, overseeing relationship programs, customer platforms, and CRM for the Extra and Pão de Açúcar brands; at the Accor Group, as General Manager of Relationship Marketing, CRM, and Strategic Partnerships for Latin America. Additionally, he has experience with Gol Linhas Aéreas, Panrotas Editora, and Grupo White de Comunicação, and has served as an angel investor and advisor for early-stage startups. Renato holds a degree in Advertising and Marketing from ESPM, as well as postgraduate studies in business administration and an MBA in business management, both from FGV. Currently, he serves as Vice President of Marketing, Digital, & Customer Relationship at Farmácias Pague Menos & Extrafarma.

Rosilane Oliveira Purceti Balabram Chief People Officer (CPO) April 02, 2024 1st BoD after 2025 AGM

Rosilane Oliveira Purceti Balabram. Holds a degree in Business Administration with an MBA in Business Management from FVG and Fundação Dom Cabral, along with specializations in People Management at Insead, as well as an immersion in innovation and Startups from Lahav University in Tel Aviv. She is also certified in Board Administration by IBGC. She has a solid career in the areas of People, Culture, and ESG (Environmental, Social, and Governance). She has held C-Level leadership positions in multinational and national publicly traded and privately held companies across multiple sectors, including pharmaceuticals, consumer goods, and retail, both in Brazil and Latin America. In her latest project, she led the People area at Grupo Casas Bahia. Previously, she served as Director of People and Organization at Solar Coca-Cola and Head of Human Resources at Grupo Sanofi and Merial, as well as HR Manager at Abbott. Throughout her career, she has been actively involved in mergers and acquisitions processes, turnaround initiatives, ESG strategies, and digital/cultural transformation.

Carlos do Prado Fernandes Chief Operating Officer (COO) April 11, 2024 1st BoD after 2025 AGM

Carlos do Prado Fernandes. Graduated in Production Engineering and Economics from the University of São Paulo, where he also completed his Master’s degree in Production Engineering, Carlos is an operations leader with extensive experience in retail. With a career spanning over 25 years, he has held leadership positions at major companies such as Ri Happy, WalMart Brasil, Accenture, and Botoclinic, in addition to providing strategic contributions as an advisor to startups and retail companies. Carlos is recognized for his ability to lead large teams and complex operations, driving digital transformations and operational improvements that have led to sustainable growth and innovation. With a results-oriented strategic vision, he has demonstrated expertise in restructuring processes, implementing effective e-commerce strategies, and fostering performance-driven organizational cultures.

Walace Rios Siffert Chief Commercial Officer (CCO) June 28, 2024 1st BoD after 2025 AGM
Walace Rios Siffert. He has over 20 years of experience in the pharmaceutical retail sector, having led strategic areas in Commercial, Operations, Logistics, and Marketing at Drogaria Venancio. Before assuming the position of Vice President of Commercial at Pague Menos, he had a distinguished career at Drogaria Venancio, contributing to the company’s growth from 5 to 124 stores over the years. He holds a degree in Business Administration from UNESA in Rio de Janeiro. Throughout his career, he has been recognized for his leadership, innovation, and data-driven approach.
Renan Vieira Barbosa Commercial Director December 21, 2023 1st BoD after 2025 AGM

Renan Vieira Barbosa. Graduated in Production Engineering from the Federal University of Viçosa and holding an MBA in Finance from Fundação Getúlio Vargas, he has specialized in Leadership at EADA Business School/ES and in PMBOK Projects at Javeriana University of Cali. He began his career at the Institute for Managerial Development (INDG/Falconi) and was a founding partner of the Áquila Institute. With over 9 years of experience as a consultant in Brazil and abroad, he has developed innovative solutions in process management, competitive intelligence, and supply chain across various sectors, such as steel, metallurgy, food, retail, and transportation. In 2018, he joined Pague Menos as the Executive Supply Manager, taking on the role of Supply Director in 2019, where he led the merger of the supply chain/logistics of Pague Menos and Extrafarma. In 2023, he assumed the position of Commercial Director of Medicines, demonstrating great skill in management and leadership in the pharmaceutical retail sector.